THE FOUNDERS
ZOLTAN BATHORY
Musician, martial artist, philanthropist, and serial entrepreneur, with several internationally recognized brands under his leadership. He is an actively competing judo and jiu-jitsu black belt, a national silver medalist, and the founder and guitar player of the multi-platinum hard rock juggernaut, 'Five Finger Death Punch’
KEELAN LAWYER
At the forefront of video production and technology in martial arts, his innovative approach at Subconscious Studios has redefined Jiu Jitsu cinematography. His creative and technical prowess have established him as a key innovator in the industry.
BRANDON MCCAGHREN
A black belt in 10th Planet Jiu-Jitsu and a leading martial arts influencer, he has cultivated a substantial digital following through his social media content. Known for his expert color commentary in major Jiu-Jitsu promotions such as UFC and ADCC, his voice has become synonymous with the sport’s evolving narrative.
HEATHER GRACIE
Serial entrepreneur and the CEO of Gracie Fight Management, guiding the careers of several fighters.
As the granddaughter of Carlos Gracie Sr., she is a member of the royal family of martial arts, the Gracie Jiu-Jitsu Dynasty.